The propensity to convert/buy will tell you which customers are most likely ready to buy. Target directly the ‘almost sure to buy’ and offer greater discounts or more information why your product is the best to the ‘not so sure’ segments!
This type of analysis is great for your next marketing campaign.
X customers churned! Wouldn’t it be nice if you could get a ‘Some customers are about to churn!’ warning? Better start a retention campaign right now and keep them. Reach out to your customers before they go to the competition.
This type of analysis will make your VP of Customer Relationship really happy.
Which type of messaging, product description, pricing, email structure is better and will bring more juice to your business. This is what A/B testing can answer. Careful design of the experiment is as important as deciding what to test. Violate any of the statistical assumption and your analysis will be no better that random choice.
Read car license plates, look out for fire, automatically detect moving object or people. Need area under constant surveillance? Leave grunt work to the computers.